WALDO.
We produced the Series A launch video, 6 variations, and a full suite of 10 social ads — giving WALDO everything they needed to announce their raise and own the conversation.
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INTRODUCTION
(01)
WALDO is redefining how teams test and monitor their digital products.
WALDO provides no-code automated testing for mobile apps — helping engineering teams ship faster with confidence. With their Series A closed, they needed a launch moment that matched the scale of the milestone — something that communicated vision, traction, and what's next, all in one package.
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CHALLENGE
(02)
A funding announcement is a one-shot moment — the creative had to land immediately.
Series A announcements live and die in a 48-hour window. WALDO needed a hero launch video that could carry the announcement across press, social, investor updates, and their own channels — plus a library of social-native cuts formatted for every platform and placement, ready to go from day one.
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SOLUTION
(03)
One hero launch video, 6 variations, and 10 social ads — built as a cohesive system.
We started with the hero video — designed to tell WALDO's story from problem to vision in under 90 seconds. From there, we cut 6 variations tailored to different audiences and channels, then produced 10 standalone social ads in 9×16 to flood the feed during launch week.
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