TaxCloud.
We produced performance-driven video ads and 192 variations — blending sharp creative direction with a scalable testing framework built for growth.
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INTRODUCTION
(01)
TaxCloud is making tax compliance effortless for businesses of every size.
TaxCloud automates sales tax calculation, filing, and remittance across all U.S. jurisdictions — removing the complexity so businesses can focus on what they do best. As they geared up for their next phase of growth, they needed video creative that could cut through noise, educate fast, and convert at scale.
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CHALLENGE
(02)
TaxCloud needed high-performing video ads — and a system to test them at scale.
The ask wasn't just one great ad. TaxCloud needed a creative framework that could produce a hero spot and then spin it into dozens of variations — different hooks, CTAs, pacing, and formats — so their growth team could test relentlessly and find the combinations that actually move the needle.
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SOLUTION
(03)
We built 2 hero ads and derived ~192 variations engineered for performance testing.
Each hero ad was crafted as a modular system — structured so that individual components like hooks, value props, social proof, and closing CTAs could be swapped, reordered, and recombined. This gave TaxCloud's team a library of testable creative without sacrificing production quality.
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