POSH AI.
We provided visual direction, iconography, and UX refinement to create a soothing, focused experience.
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INTRODUCTION
(01)
Posh AI is building the conversational layer for modern customer service.
The early interface felt clinical and didn’t evoke the calming experience they were aiming to create.


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Solution
(02)
The product worked beautifully — but the existing UI wasn't built for storytelling.
Posh AI's platform is powerful, but production interfaces are designed for function, not film. Screen recordings felt stiff. Static mockups felt flat. To make ads that actually communicated the speed and fluidity of the product, we needed to rethink how it looked on screen entirely.


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SOLUTION
(03)
We designed custom UI elements from scratch — purpose-built to make the ads feel fluid and cinematic.
Rather than screen-capturing the live app, we rebuilt key interface moments as bespoke UI compositions — same logic, same flow, but with motion, spacing, and visual polish designed specifically for video. The result: ads that feel like a product demo and a brand film at the same time.
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