Nooks.
We produced 5 social media videos for Nooks' influencer marketing campaign — remote-recorded across creators in just 5 days, edited to manufacture hype from raw, unscripted energy.
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INTRODUCTION
(01)
Nooks is the AI-powered dialer turning sales teams into high-performance machines.
Nooks combines an AI parallel dialer with a virtual salesfloor — giving SDR teams the tools to make more calls, have better conversations, and close faster. To drive awareness among sales leaders and reps, they turned to influencer content that could cut through the noise of a crowded SaaS feed with real voices and real energy.
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CHALLENGE
(02)
Remote-recorded, time-boxed, and unscripted — we had to find gold in hours of raw footage.
Nothing about this was controlled. The creators recorded remotely across two sessions — each just 1 to 2 hours long. There was no studio, no teleprompter, no retakes. Our job was to sift through hours of candid, unscripted footage and extract the exact moments that would make people stop scrolling and pay attention.
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RESULTS
(03)
Five days, five videos — built to generate hype from raw, authentic moments.
Despite the constraints — fully remote, minimal recording time, an aggressive 5-day deadline — we delivered a campaign suite that felt polished and intentional, not rushed. Each video was engineered to ride the line between creator authenticity and brand-level production, giving Nooks content that performed organically while still representing the product at its sharpest.
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